Never Give Up

Sports and business consultancy.

Project info –

Never Give Up provides expert advice and guidance to business and sports based organisations.

The identity features a simple typographic solution, with text positioned to create an upward arrow, directly referencing the positive nature of the organisations name and objectives, within a simple, distinctive word mark.

The word mark, whilst appearing as an arrow, also creates a perfect square in it’s overall shape and size, which provides a grid, upon which all branded applications are designed. This is achieved through the alignment/orientation of type and positioning of imagery, creating a consistency across all media.

Applications include stationery, wayfinding, website and promotional literature.

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