Toilets+

Talking sh+t for the largest provider of portable toilets in the SE of England.

Project info –

'Talking Sh+t' campaign developed for Toilets+, using the plus symbol from their existing branding to playfully highlight the organisations services and expertise within the portable toilet industry.

Various iterations of the campaign were created, using copy that directly references the nature of the organisations business, with the plus symbol acting as a device to mask the expletives in each instance that are associated to the toilet industry.

Applications in addition to the ad campaign also included company stationery, note pads, banners and desk planners, Whilst the concepts tone of voice has also been adapted to further marketing and communications.

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