Exploration and
experimentation —
Exploration &
experimentation —
From day one, the studio has endeavoured to create concept driven design solutions. Avoiding a 'house style', in favour of remaining open-minded and curious, when responding to every creative commission. This is achieved through a thorough process of exploration and experimentation, identifying key insights, on which to build concept driven design solutions.
From day one, the studio has endeavoured to create concept driven design solutions. Avoiding a 'house style', in favour of remaining open-minded and curious, when responding to every creative commission. This is achieved through a thorough process of exploration and experimentation, identifying key insights, on which to build concept driven design solutions.
Selected examples below demonstrate how insights are identified and developed in the early phase of
a project, forming the basis for individually crafted outcomes.
Selected examples below demonstrate how insights are identified and developed in the early phase of
a project, forming the basis for individually crafted outcomes.
Iteration and exploration of ideas is a crucial part of any project —
Iteration and exploration of ideas is a crucial part of any project —
Iteration and exploration of ideas is a crucial part of any project —
Part of the process —
Blakeney Point —
Blakeney Point —
From initial sketch to final outcome, exploring numerous routes before settling on a chosen route, based on the insight of 'connecting the dots' (or points) and the idea of a 'focal point' being at the heart of the brand.
From initial sketch to final outcome. Exploring numerous ideas before settling on a chosen route, based on the insight of 'connecting the dots' (or points) and the idea of a 'focal point' being at the heart of the identity.
From initial sketch to final outcome. Exploring numerous ideas before settling on a chosen route, based on the insight of 'connecting the dots' (or points) and the idea of a 'focal point' being at the heart of the identity.
Replay —
Replay —
Replay —
From initial sketch to final outcome. Exploring numerous ideas before settling on a chosen route, based on the insight of 'connecting the dots' (or points) and the idea of a 'focal point' being at the heart of the identity.
Replay Health Collective, concept development process. Initial exploration of ideas lead to the idea of an infinity loop shaped like a foot, alongside the proposition of 'a movement in the right direction'. The identity focusses on movement and flexibility through typographic treatment.
From initial sketch to final outcome. Exploring numerous ideas before settling on a chosen route, based on the insight of 'connecting the dots' (or points) and the idea of a 'focal point' being at the heart of the identity.
The Pea —
The Pea —
Concept developed for 'The Pea', a healthy, wrinkly pea-based snack, developed by scientists at the John Innes Centre, Norwich.
Concept developed for 'The Pea', a healthy, wrinkly pea-based snack, developed by scientists at the John Innes Centre, Norwich.
Concept developed for 'The Pea', a healthy, wrinkly pea-based snack, developed by scientists at the John Innes Centre, Norwich.