OPAU is a waterless technology, developed by scientists at the University of East Anglia.
Initially targeted at the beauty industry, which sees cosmetic products containing an average of 60% to 85% water. The waterless technology gently removes this element from a product, transforming it into light weight, dry sheets. Helping to significantly reduce transportation costs, whilst also removing the need for the inclusion of preservatives, allowing products to be more environmentally sustainable.
The concept behind the wordmark is based on the observation that by stacking the characters comprising the company name, the A and U can be crafted to represent a droplet of water.
Although the technology is initially applied to water, the identity also had to convey the fact that the water itself is removed during the process and subsequently re-introduced during the application of a product. Three simple icons were devised to work alongside the wordmark, providing a distilled visual representation of the process that is carried out when the technology is applied to a substance.