Identity developed for Blakeney Point, an investment consultancy based out of the United Arab Emirates, operating internationally, with a diverse client base making up their network of connections.

The concept for the identity is informed by the company name, built on the idea of a ‘focal point’, or ‘point of connection’, created through the repositioning of the dot/tittle (or point) above the letter ‘i’, within the name. The wordmark sees the ‘point’ device centred, both vertically and horizontally, something that remains consistent across all applications through the responsive nature of the wordmark.