Identity developed for Chapters, an exclusive property development, located in the heart of Norwich's (UK) 'golden triangle', featuring the restoration and conversion of an 18th century church.

Naming is inspired by the sites former use, whilst also referencing the next phase (or chapter) in the iconic buildings history.

The identity features a page (or chapter heading) as its core device, providing a flexible platform in which to tell the story of the sites history alongside it's re-development as it unfolds.

The sites location, within Norwich's 'golden triangle', is referenced through the subtle folding of the 'page' corner, implemented sparingly across selected touchpoints, both physical and digital.

The initial phase of the project involved the installation of 30 metres of external hoarding, with further applications rolling out as the development progresses. This includes brochure design, digital assets for web and social media, through to physical applications including signage, featuring the folding of materials to implement the identities 'golden triangle' device across select applications.