A series of typographic observations, based on each letter of the English alphabet.

Each letterform featured within the Idea Alphabet is derived from an existing typeface and is subsequently crafted, using it’s inherent negative space to visually represent an object or idea in which the letter itself begins with.

An initial print run of 26 books were produced, with pages printed onto white uncoated 120gsm olin rough stock. Cover type is foiled in white onto 350gsm ebony colorplan.