Identity developed for Have No Equal, a clothing label, specialising in unique, one of a kind garments.

Naming is inspired by a definition of the word ‘unique’, to ‘have no equal’, a belief at the heart of the brands ethos, which is rooted in creativity, celebrating the beauty of being unique, through freedom of expression.

The minimal logo mark is formed using the negative space left by an equals symbol to create the letter 'E' of 'Equal'.